Decorative Hardware Agenda: Brera & Tortona Design Districts – The Milan Design Week is coming and with that comes a great Design Celebration! PullCast will be in Milan in April to take part in this event, but we want to share with you some information about our 2 Favourite Design Districts in Milan!
They are Brera and Tortona. During the Fuorisalone or Milan Design Week, many of the stunning design places in Milan will feature longer opening hours. It’s expected that the most important brands located in the design districts of Milan will introduce their new collections and host special events with live music and entertainment for a totally unmissable extravaganza. At the centre of this celebration are two major Design Districts.
Brera Design District
This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighbourhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and commercial real estate development.
Tortona Design District
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighbouring area – namely the one lying behind the Navigli, known for its “viby” atmosphere – multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, according to the organisers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces.
It’s at Tortona that we find the SUPERSTUDIO, the iconic place of design in Milan, the pioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District since 2000. With SUPERDESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio pursues its mission on quality, excellence, research.
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